E-commerceWooCommerce → PAYLOAD

An outdoor retailer leaves WooCommerce behind

12,000 SKUs moved off WooCommerce onto Payload with a full storefront rebuild.

An outdoor retailer leaves WooCommerce behind — case study hero image

PERFORMANCE

+190%

LOC MIGRATED

68k

DATABASE

PostgreSQL

TIMELINE

9 weeks

The situation

Field & Forest ran their catalog on WooCommerce. Product pages took four seconds to render, every sale event was a performance drill, and their theme was a fork of a fork of a fork.

What we did

  • Migrated 12,000 SKUs, 60,000 product images, and full order history references
  • Modeled products with reusable blocks instead of a graveyard of custom fields
  • Rebuilt the storefront on Next.js with incremental static regeneration
  • Kept payment processing untouched — the migration was content-side only

The result

Checkout throughput rose 190%. Page speed scores went from the low 30s to the high 90s. The merchandising team now edits product content without a developer in the loop — which, they tell us, is the real win.

Running a similar stack?

Tell us what you're on today. We'll tell you honestly whether Payload is the right move — and what the migration would take.

TALK TO US